How long have you been trying to switch to healthier eating – 6 months, 5 years, forever?
How many different diets have you been on – 2, 5, lost count?
And whatever you’ve been doing has been at best temporary. You restricted what you ate, you might have lost some weight, but soon after you got back to eating as usual and you regained those lost pounds.

If this is true for you, you are not alone! Millions of people around the world share this struggle. More than half the population on earth say they would like to eat healthier and make numerous attempts to change their diets every year, but over 95% of those people are not able to sustain the change for a long time and go back to their old habit.

Why do so many of us find it so difficult or even impossible to stick to healthy eating?

Every day millions of scientists, researchers, doctors, nutritionists, health and wellness professionals, writers, journalists, bloggers, TV presenters, etc., work hard to provide us with information about the dangers of unhealthy eating and the benefits of healthy eating
New diets constantly pop up, bookstore shelves are full of books with healthy meal plans and recipes… but all this information is not helping us to become healthy eaters, which is proven by statistics about increasing levels of obesity and other health issues related to unhealthy eating all over the world.

And on the opposite end, people who are looking to change their eating habits are putting a lot of effort, time and money into making changes too. They keep trying one diet after another, they buy books, meal plans, programs, etc.

It’s obvious that both sides, the providers of information and the consumers, are trying very hard to find a solution, but for some reason without much success… Why is that?

The truth is –  it’s not that we can’t find a solution, it’s that we don’t really understand the problem we are dealing with, and therefore we are looking for solutions in the wrong places.  

One of the main reasons why the current approach to changing eating habits does not bring expected results is because we are trying to get better at managing our behaviour by accumulating knowledge about food. Do you see the disconnect here?
If we are trying to get in charge of our eating behaviour, wouldn’t it make more sense to learn about ourselves – how our eating behaviour works, what drives and shapes it and how we can manage it effectively, rather than just learning more nutritional facts about different foods?

The truth is, Changing Eating Habits is a question of Psychology as much as Nutrition.

Yes, we need nutritional knowledge to be able to determine which foods are better for us, and which are not, but, as you already know, it is not helping us to understand how to actually make ourselves to make the right choices, especially when we don’t feel like doing it…

For example, how to make yourself want to choose fruit, instead of going for chocolate or cookies, when you crave something sweet. How to make yourself want to order grilled chicken with vegetables when everyone at the table is going for a pizza. How to make yourself stay away from high-calorie comfort foods, when you are stressed or upset. Etc.

Behaviour Science and Psychology of Eating are the places where we can find answers and solutions to such common challenges with eating habits change like lack of motivation and weak willpower, procrastination and self-sabotage, emotional eating and overeating, social and cultural barriers to habit change, that simply can’t be resolved by nutritional knowledge.

It’s like getting somewhere by driving a car. Knowing where you want to get and the route you need to take, isn’t enough, you actually need to know how to operate your vehicle to make it move in the right direction.

So, nutritional knowledge provides direction towards healthier eating, while knowledge about eating behaviour and psychology of eating helps to know how to start moving towards that direction and make your journey smooth and enjoyable.

I hope this will help you to see your challenge with eating habits change from a different perspective. And now you have a choice to make.
You can continue to focus entirely on nutritional facts and keep searching for a perfect diet, hoping that a specific combination of foods, portion sizes and mealtimes will somehow make your willpower solid, will stop all your cravings, will end stress and emotional eating, and will make you immune to social influence and food pushers.
Or you can shift your focus from just learning about foods to yourself and start getting in charge of your eating behaviour by learning about what factors drive and shape it and how you can manage them.
Tatiana Kuvardina
Tatiana is an Eating Behaviour and Habit Change Coach 
She sees more to food than just calories and nutrients and goes way beyond teaching people how to make healthy choices.
Her passion for this work was born out of overcoming her own challenges with food and weight and is driven by the beliefs that our Relationship with Food should be a source of Nourishment and Pleasure, not Health Issues, Stress, Frustration and Guilt; that Food should give us Health and Energy to live our lives to the fullest, not to shorten our lives.
Tatiana works with people who stuck in the exhausting cycle of yo-yo dieting or struggle to change some stubborn bad habits; feel out of control with overeating and emotional eating and believe that they are lacking motivation and willpower; find themselves procrastinating with making changes and self-sabotaging their success.
She helps them to transform their relationship with food, get in charge of their eating behaviour, replace bad habits with healthy and enjoyable ones and fall in love with healthy eating!
To ensure her clients get the best possible and sustainable results, in her practice she integrates principles and techniques from a variety of fields: Psychology of Eating, Cognitive-Behavioural Psychology,  Mind-Body Nutrition, Intuitive & Mindful Eating, Transformational Coaching Method. This unique approach allows her to see through many layers of her clients’ challenges with food, and deal with them in a systematic way.